Debra Malewicki
biography :: conference marerials
Debra Malewicki is director of business outreach services at the University of Wisconsin-Whitewater, which oversees the Wisconsin Innovation Service Center and the Small Business Development Center and acts as a gateway for business to UWW resources. She has directly assisted innovative manufacturers and aspiring entrepreneurs with making more profitable product and market development decisions for over nineteen years. WISC research services have provided insight on over 6,000 products and services from a wide variety of industries through projects covering new product feasibility, competitive intelligence, licensing/strategic partnering, distributor assessments, and customer satisfaction. She has consistently received high reviews as a keynoter, workshop presenter, or panelist at national and state conferences on innovation, new product development, and market research. She was a contributing author and editor of Marketing Ingenuity and Invention: An Innovation Guidebook and has authored several articles for both academic and mainstream business publications. She holds a PhD in marketing and entrepreneurship from the University of Illinois at Chicago and an MBA from UW-Whitewater.