Nirmal Sethia
biography :: conference marerials
Nirmal Sethia is director of the Center for Business and Design and professor of management at California State Polytechnic University, Pomona. He has directed a major study supported by the National Science Foundation to examine the role of design as a strategic resource for innovations in high tech industry. Previously, with support from the National Endowment for the Arts, he developed and offered a multidisciplinary course on design, creativity and entrepreneurship.