Making Technology Inventiveness Accessible to the Business Student Using TRIZ Methods and Tools, Gregory Leman, Baylor University

The process of bringing new inventions successfully to market is highly interdisciplinary, demanding collaboration between business and engineering team members. Baylor's Technology Entrepreneurship program prepares engineering and business students independently and then combines them on teams in a capstone experience to tackle real-world technology commercialization projects.

For business students a key challenge is to make the language, trends and patterns of technological developments accessible despite their lack of deep scientific knowledge. TRIZ systems and methodology have been successfully used to make technology accessible to non-technical (business) students; to enable them to achieve a degree of technology based inventiveness - effectively preparing them for the capstone.

TRIZ insights apply to business and organizational problem solving and to predicting technology evolutions. Their inclusion in technology management education transforms the level of preparation of business graduates for value creation leadership.

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