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Letting People's Aspirations Drive Innovation and Team Collaboration
Fri 4:00 pm - 6A
Wayne Chung
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Conducting successful industry collaborative projects requires careful planning, appropriate resources, and the right people. After managing multiple collaborative product design development projects with education-industry, we have found a few critical ingredients for successful results. For product design and most other complex problem-solving, a highly interdisciplinary team produces innovative and insightful results. The use of a proactive design research method called participatory people research allows the entire design team to create relevant, non-biased techniques for getting people to express their own, authentic needs and wants through visual tools.