Thursday 23rd

Friday 24th

Saturday 25th

 

Meaningful Ideas, Appropriate Innovation:
Making sustainability relevant (workshop)

The concept of sustainability has the potential for being a powerful engine of innovation and differentiation. However, existing attitudes and behaviors of customers and corporations have made it difficult to make sustainability relevant beyond enthusiasts and visionaries. Explore the conditions required for innovation to overcome the barriers of current convention. Discover new ways to think about your customer, your market, your technology, and your business to appropriately harness the power of sustainability. And get exposed to the working environment of a strategic design consultancy that exists to innovate and design experiences that customers crave.

ZIBA Design headquarters
Sign up in advance and share a cab with other participants.

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NATIONAL COLLEGIATE INVENTORS AND INNOVATORS ALLIANCE
100 Venture Way, Hadley MA 01035
• Tel: 1.413.587.2172 • Fax: 1.413.587.2175 • Email: info@nciia.org