Paul Lane is a professor of marketing and holds the Esther Seidman Chair for Innovation in Business of Seidman College of Business at Grand Valley State University. He holds a PhD degree from Michigan State University and has previously published articles in The Journal of Consumer Marketing, International Review of Strategic Management, International Marketing Review, and Journal of Consumer Research, among others. His research interests include entrepreneurship, new product development, marketing strategy, e-commerce, aging, and China.

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