Mary Beth Privitera is an assistant professor in the Department of Biomedical Engineering, University of Cincinnati, Colleges of Engineering and Medicine. She is principal at Mad Design USA. Privitera has played a key role in the development and implementation of UCís Medical Device Innovation and Entrepreneurship Program. She has fourteen yearsí experience in medical product development, including voice of customer needs assessment, usability studies, and performance verification. She has specialized skills in design research, industrial design, usability testing and human factors evaluation of medical devices. She has worked at Johnson & Johnson, Inc. and as a consultant for major medical device companies including Pfizer, Johnson & Johnson, Baxter Healthcare, Alaris Medical Systems and Texas Instruments. She has been associated with more than thirty product releases, and is co-holder of three patents with several IP disclosures underway at UC. Her current research topics include the treatment and development of new devices for aortic aneurysms, hernia repair, intubation, and robotic surgery.

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