Nirmal Sethia is professor of management and director of the Center for Business and Design in the College of Business Administration
at California State Polytechnic University, Pomona. He has also held research and teaching positions at University
of Southern California. Sethia has directed a major study supported by the National Science Foundation to examine the role of
design as a strategic resource for innovations in high tech industries. Previously, with support from the National Endowment
the Arts, he developed a multidisciplinary course on design, creativity and entrepreneurship. Currently, under the auspices of
Center for Business and Design, he is engaged in creating an international network of professionals committed to business-design
partnership for promoting a more sustainable human future.