Lean LaunchPad Master Video Library

This page contains several videos to assist you in your learning and teaching of the Lean LaunchPad methodology. The videos are arranged by topic and include instructional videos and videos showing real life examples of faculty critiquing teams during their presentations.

In addition there are several “lessons learned” videos and videos of final team presentations from the Life Science and Healthcare LaunchPad at UC San Francisco, Spring 2013.


Mentor Training

  1. Lean LaunchPad Mentor Training UCSF

General Discussion

  1. How Large Will You Scale?(03:03) TC UCB
  2. What If You’re a Visionary? – Risks & Rewards (4:53) SL UCSF
  3. Your Startup: Do You Want to Spend 3 to 4 Years Doing This? (5:14) TC UCSF
  4. Don’t Let the MVP Limit Your Vision (03:40) TC UCB

Customer Discovery

  1. “It Saved Us Several Years” (1:45) SL UCSF
  2. Stop Telling Yourself What You Want to Believe (1.39) SL UCSF
  3. Narrowing the Focus (1:21) SL UCSF
  4. Why PI’s and Founders Need to Get Out of the Building (2:15) SL UCSF
  5. “This Was the Best Outcome” (2:50) SL UCSF
  6. Getting to the “Better Idea” Faster (3:59) SL UCSF
  7. Insights on: Does Customer Development Work in Therapeutics? (6:11) UCSF
  8. The Phases of Customer Discovery(0:37) CD

Before Leaving the Building

  1. Pre-Planning Contacts (4:34) CD
  2. Customer Interview Dry Runs (0:49) CD
  3. Discovery is for Founders (1:30) CD
  4. Pass/Fail Experiments (1:32) CD

Outside the Building

Rules of Customer Interviews

  1. Being Aggressive (1:29) CD
  2. Conducting a Customer Interview (1:30) CD
  3. Letting the Customer Interview Flow (1:37) CD
  4. Sizing the Opportunity (2:50) CD
  5. Finding Patterns (1:50) CD
  6. Looking for Insights (0:58) CD

Early Mistakes to Avoid

  1. Death by PowerPoint (1:42) CD
  2. Death by Demo 1 (2:18) CD
  3. Death by Demo 2 (1:45) CD
  4. Understanding the Problem (3:22) CD
  5. Multi-Person Interview (2:03) CD
  6. Assuming You Know (1:56) CD
  7. B-to-B to C (2:15) CD
  8. Existing vs. New Markets (5:29) CD
  9. Asking the Right Question (2:37) CD
  10. Public Interviews (2:11) CD

Understanding What the Customer Is Telling You

  1. Engaging the Customer (3:37) CD
  2. Customer Empathy (2:25) CD
  3. The Distracted Customer (3:12) CD
  4. Customers Lie (2:37)
  5. The User, the Buyer & the Saboteur (2:24) CD

Back in the Building

  1. Extracting Insight from Data (2:59) CD
  2. Pay Attention to Outliers (2:16) CD
  3. Getting the MVP Right (3:34) CD
  4. The “Other 85%” (2:32) CD
  5. Finding Early Evangelists (1:17) CD
  6. Communicating Your Discoveries (2:26) CD

Value Proposition

  1. Pivoting…or Groping for a Business Model? (02:37) TC UCB
  2. Seduced by Insufficient Data (02:34) TC UCB

Customer Relationships

  1. Insights on: Customer Relationships – Week 4 (12:00) UCSF
  2. Use Customers to Find More Customers (02:22) TC UCB
  3. Customer Conversion (03:22) TC UCB

Customer Segments

  1. Insights on: Customer Segments – Week 2 (12:43) UCSF
  2. Estimating Market Size (01:49) SL UCB
  3. Customer Workflow (02:10) SL UCB
  4. Customer Discovery / Customer Archetype (04:04) SL UCB
  5. Customer Archetypes; Hypotheses & Experiments (03:21) SL UCB
  6. Customer Segments &Customer Archetypes (03:47) SL UCB
  7. The Fog of Entrepreneurship (03:01) TC UCB
  8. At the Start, All Your Stakeholders Are Customers (02:32) TC UCB
  9. Square Pegs & Round Holes – Mira Medicine (4:33) TC UCSF

Channels

  1. Insights on: Channels – Week 3 (14:52) UCSF
  2. Framing the Experiment (02:27) TC UCB
  3. Distribution Channels: One Data Point Is Not a Test (02:37) TC UCB

Revenue Streams

  1. Value Based Pricing – “We Were Gobsmacked!” (6:43) SL UCSF
  2. Insights on: Revenue Streams – Week 5 (17:04) UCSF
  3. The Importance of Experiments (03:57) TC UCB
  4. Validating Product Pricing (03:55) TC UCB

Key Partners

  1. Insights on: Key Partners – Week 6 (17:08) UCSF
  2. Listen Carefully for Customer Discovery (03:20) TC UCB
  3. The Timing of Partnerships (03:46) TC UCB

Key Activities & Key Resources

  1. Insights on: Science Advisory Boards (4:53) UCSF
  2. Insights on: Resources, Activities & Costs (12:26) UCSF
  3. No Laundry Lists. Just Facts! (02:43) TC UCB

Final Video

  1. Accelerated Medical Diagnostics: Final Video (2:41) SL UCSF
  2. Knox: Final Video (2:17) SL UCSF
  3. Magnamosis: Final Video (2:51) SL UCSF
  4. Making Friends: Final Video (2:19) SL UCSF
  5. Mira Medicine: Final Video (2:23) SL UCSF
  6. ResultCare: Final Video (3:08) SL UCSF
  7. Tidepool.org: Final Video (3:48) SL UCSF
  8. Vitruvian Therapeutics: Final Video (8:34) SL UCSF

Final Presentations

  1. Knox: Final Presentation (8:33) SL UCSF
  2. Magnamosis: Final Presentation (10:19) SL UCSF
  3. Making Friends: Final Presentation (8:38) SL UCSF
  4. Mira Medicine: Final Presentation (9:26) SL UCSF
  5. ResultCare: Final Presentation (11:34) SL UCSF
  6. Tidepool.org: Final Presentation (16:45) SL UCSF
  7. Vitruvian Therapeutics: Final Presentation (8:34) SL UCSF

“Getting Your Story Straight” – David Riemer on Storytelling

  1. Story Narrative and Product Narrative (10:24) UCSF
  2. Story & Storytelling (4:35) UCSF
  3. The Power of Story (10:24) UCSF
  4. Story Structure (10:24) UCSF
  5. The Main Character (9:27) UCSF
  6. The Main Conflict (6:13) UCSF
  7. Story Challenges & Solutions (2:03) UCSF
  8. Telling a Great Story (13:16) UCSF