Entrepreneurship beyond Literacy and Resource Barriers: A Proposal for Cross-Functional Course Development and Delivery

University of California-Santa Barbara

With this project, NCIIA supports the creation of Developing Products and Markets for Subsistence Marketplaces, a two-course sequence in which teams of engineering and business graduate students identify a general need in the developing world, conduct market research, and develop a prototype, manufacturing plan, marketing strategy and business plan. The course will begin in the fall semester of 2006, with students focusing on setting project objectives, understanding the context they’re designing for, and learning about the process of product development. Over Thanksgiving break the teams will travel to India, the first target area of the course, to do first-hand market research, and the remainder of the semester will be spent developing specific product concepts. The spring semester will be spent working the concepts up into prototypes, and developing manufacturing, marketing, and business plans