This E-Team undertook two separate activities: prototyping its micro-fuel cell technology, and creating a long-term marketing plan. The technology is PM2, a novel planar, micro-fluidic, membraneless micro-fuel cell that relies on laminar flow of fuel and oxidant solutions. Initial lab tests demonstrated that the design has the potential to deliver superior power density to portable electronic devices when compared with competing membrane and membraneless fuel cell designs.
The team continued prototyping PM2 to go from a 1-mW lab device to a 10-watt commercial prototype with an appropriate price. Alongside prototype development the team identified manufacturing, distribution, sales, and venture capital partners, segmented markets, determined market entry point, and identified partners for commercialization. The primary target markets are the defense and industrial sectors, specifically in the areas of portable power, wireless scanning, and communication devices.