In the increasingly popular sport of snowboarding, innovations in board and accessory design are constantly appearing on the market. Designs in chair lifts, however, have not mirrored this trend. As a result, current chair lifts cater mostly to skiers, making them very difficult and unsafe for a snowboarder to use. In response to this, the SnoRhino E-Team has developed a new chair lift footrest, called the SnoRhino, that makes the chair ride comfortable for both skiers and snowboarders while solving the problems of safety and comfort for the boarders. After forming a company called Uphill Enterprises, Inc., the E-Team recently tested their first designs at the Montage Ski Resort, where the product met with excellent feedback from snowboarders.